![]() We are not selling amazingly well to be able to work full time on games. Q: What’s next for Joysteak Studios? Kang Soon: We are still figuring it out. We could have been less naïve in our mind-set as starting an Indie is far deeper than we expected. We were not familiar with the legal aspects at that time and did a lot of exploring and self-learning. Kang Soon: I agree, more of the business aspect. Maybe there are certain things in marketing, but not in the development. Q: What is one thing you would change if you can go back to the beginning? Hanif: The fact that we are taking this long to think of an answer shows how proud we are of our product. I wanted to go into games but I failed Ubisoft’s technical interview. For me, if I didn’t do indie now it would be harder for me in the future. We also talked with our family to find out if they are supportive. We each gave ourselves a fixed amount of time limit for our dive into indie as we have personal finances issues like HDB, wedding and parents. ![]() I felt that Hanif and Yong Xue were good partners and I wanted to grab this opportunity. Our mentors and Hanif were waiting for me to return from the US. Kang Soon: This decision deals with the right timing and people. Q: What made the team decide to go Indie without any AAA experience? “Hey maybe try to be nicer? Birb won't like that”. People will pick on them, but we try to take care of them. Kang Soon: People do get bullied in discord, some of these young audiences are still in their "Emo Stage" and have self-doubt which causes them to be passive-aggressive. If someone posts content not representative of our values, we will address it. Songbird Symphony is about being welcoming - Birb is trying to find out who he is. Hanif: Our current community has a lot of young people. Nearing the end of the development, I was active on the social media pages and marketing. Our publisher hinted that our game was worth much more too. Q: How did you decide on the price point? Kang Soon: Songbird Symphony is priced at $16.99 and the general feedback is mixed. Facebook stats show 3 times more engagement on photo post than link post.įor example, a post with a picture generated from a link (the TodayOnline post) and a post with a link but with our own photo (i.e making a photo post with a link), the latter did better. Their algorithm will change a lot, like Instagram will not promote a post that links the user to other pages, now Facebook has just changed their algorithm and encourage post that links outside of Facebook. Hanif: Do a lot of research on your publishing platform. ![]() Social media, posting at 11am is good, Wed and Saturday are good days. ![]() Steam Tags are one of the tools that helped an increase in our page views. If players don’t like the demo they won’t purchase the full game, on the other hand some would rush the game in 2hours and get a refund. There was a consideration over whether we should put a demo. Kang Soon: Use all the tools that each platform provide (Steam, PSN, Switch store). ![]()
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